How Much Does Social Media Management Cost in 2023?

Social media costs depend on multiple factors, from the platform to the industry. On average, businesses invest $4000 to $7000 per month on social media management, which includes marketing and advertising on one or more networks — if outsourcing, social media services cost $900 to $20,000 per month and social media consultants cost $75 to $500 per hour. Keep reading this social media pricing guide to learn more!

Professional Social Media Services Pricing

Curious about how much WebFXsocial media servicescost? Browse our prices below, or keep reading to learn more about how much social media costs.


$3,000/ month

  • 10 social posts / month
  • 1 social media network
  • 1 personal social media consultation / month


$4,200/ month

  • 20 social posts / month
  • 2 social media networks
  • 2 personal social media consultations / month


$4,800/ month

  • 30 social posts / month
  • 3 social media networks
  • 4 personal social media consultations / month


Social Media Cost Calculator

Video: Social Media Pricing – How Much Does Social Media Marketing & Advertising Cost?

Samm Polidoro of WebFX discusses why social media marketing is important and how much you can expect to pay for it.

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WebFX President

WebFX social media management pricing

WebFX offers social media management plans to help you develop a custom strategy and social media pages that drive results for your business. We also publish our social media management pricing online.

Our social media management plans allow you to choose the number of platforms you want to use to build a social strategy tailored to your budget and goals. Here’s a run down of how much you can expect to pay.

With all of our social media plans, you will receive network setup and optimization, a social media competitive analysis and brand reputation analysis, a social media audit and custom recommendations, a dedicated social media account manager, daily monitoring of your social media account, access to WebFX editorial calendar, content publishing tools, and social media contest tools, monthly reporting, access toMarketingCloudFX, cover photo and profile photo design, and more.

Social media management: Standard consultation and reporting plans (Monthly)

Check out our social media management services pricing to learn more about what our plans include:

Number of Posts per Month 10 20 30
Custom Images per Month 8 10 12
Number of Networks 1 Up to 2 Up to 3
Social Media FuelFX Assets Included 1 1.5 2
Vertical Content Creation Add $1,200/month Add $1,200/month Add $1,200/month
Social Media Marketing Strategy
Social Media Competitive Analysis
Social Media Brand Reputation Analysis
Social Media Audit + Recommendations
Dedicated Social Media Account Manager
Daily Monitoring of Included Social Assets
48 Business Hour or Less Customer Response Time
Personal Social Media Consultations per Month 1 2 4
Access to WebFX editorial calendar & content publishing tools
Standard Monthly Reporting and Analysis
Network Setup & Optimization
Cover Photo & Profile Photo Design/Optimization
500+ SMEs behind campaign driving results
Boosted Posts per Month 2 4 6
Required Boosted Post Spend $100 $200 $300
Setup Fee $4,500 $6,300 $7,200
Ongoing Management Fee $3,000 $4,200 $4,800
Need more information? Call Us:888-601-5359 GET STARTED GET STARTED GET STARTED

WebFX social media advertising pricing

If you want to hone in on your social media ads, WebFX also offers social media advertising plans. All of our social ad plans include: custom ad images, advanced targeting options, a dedicated account manager, and much more.

Let’s look exactly what’s included and the pricing for social media advertising plans from WebFX.

Social media advertising: Standard consultation and reporting plans

Features Pro Enterprise
Included Networks
Number of networks included Pick up to 2 Pick up to 3
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
Twitter Advertising Campaigns
TikTok Advertising Campaigns Available with Ongoing FuelFX Assets Available with Ongoing FuelFX Assets
Pinterest Advertising Campaigns Available with Ongoing FuelFX Assets
AdTechFX Programmatic Campaigns
Management Deliverables
Dedicated Social Media advertising account manager
500+ SMEs behind campaign driving results
Initial campaign strategy development
Number of advertising campaigns Up to 8 Up to 10
Audience analysis
Ad campaign copywriting
Ad copy and design performance testing
Ongoing campaign testing and optimization
Dynamic ad format testing
Consultations per month Up to 2 Up to 4
International campaign management (networks dependent on international policy – addtl. fees may apply) Upon request
All social assets managed through client-owned accounts
Monitoring clicks, conversions and fraud activity
Monitoring of social ad comments Add $300/month Add $600/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
– Interests
– Demographics
– Professional Characteristics
– Custom Audiences
– Lookalike Audiences
AdTechFX Programmatic Targeting Capabilities
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Social Platform Creative Deliverables
Social Ad Creatives – Copywriting & Design Up to 2 sets Up to 4 sets
AdTechFX Programmatic Creative Deliverables
Display Ad Creatives (One Time) One Time: Up to 2 sets of rapid display creatives – 16 ads total (8 per set) One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time) One Time: 1 15-second rapid ConnectedTV ad One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Ongoing AdTechFX Programmatic Advertising Creative Add 1 FuelFX Asset Add 1 FuelFX Asset
Audio Commercial Coming Soon Coming Soon
FunnelsFX Landing Pages
Setup of 1 FunnelsFX Landing Page template (One Time)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
IntegrationsFX: Conversion Based Smart Bidding Included with MarketingCloudFX License Included with MarketingCloudFX License
IntegrationsFX: Automated Lookalike + Custom Audiences Included with MarketingCloudFX License Included with MarketingCloudFX License
Initial Campaign Investment (Month 1) $1,975 $4,250
Ongoing Monthly Campaign Investment (Months 2+) $975 or 15% of ad spend, whichever is greater $2,250 or 12% of ad spend, whichever is greater + $250 AdTechFX Platform Fee
Required Ad Spend Range $1,000 – $15,000 $15,000+

Social media plans that drive real results

Interested in learning more about how social media can help grow your business?

WebFX is an award-winning digital marketing company with more than two decades of experience. We know what it takes to create social media campaigns that drive results, and we work with clients in a number of industries.

Call888-601-5359orcontact an expertto learn more aboutaward-winning social media servicesfrom WebFX.

We look forward to working with you!

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